Hampshire, United Kingdom (June 25, 2010) – eFlorist, leading UK florists who have hundreds of local member florists as part of their business network, have announced their merger with EuroFlorist.

EuroFlorist, founded in Malmo, Sweden in 1982, is a pioneer for online flower sales in Europe and has over 10,000 affiliated florists. The new merger will allow the combined businesses to have operations in twelve countries, generating an annual turnover of nearly £100m.

Lars Höglund, the CEO EuroFlorist Group, says: “We recognize this as a great way of strengthening our mission – to help our florists, customers, and consumers build, keep and develop relationships through flowers.”

“eFlorist are delighted to announce this merger with EuroFlorist,” comments Ian Brett of eFlorist. “We are thrilled that our combined business success and acumen will allow our companies to go from strength to strength, and that our florists will have an even better tool to use, enhancing the experience for our customers.  Since eFlorist began (as Teleflorist) in 1947, we have grown from having three member florists to now having over 10,000 as a result of this merger – which means that buying flowers online just keeps getting better and better.”

To find out more about eFlorist and the range of flowers they offer, and to place an online order, visit their website at http://www.eflorist.co.uk/ or telephone 0800 0830 930 during office hours.

About eFlorist:

eFlorist, which used to trade under the name Teleflorist, has been a leading figure in the flower retail business since 1947 and can deliver to virtually any address in the United Kingdom, and to over 140 countries worldwide. All flowers are hand-prepared and delivered by local florists, and are always fresh and unique. They can offer same-day delivery if an order is placed before 3 pm from Monday through to Saturday.



eFlorist Ltd,
Unit 35 Romsey Industrial Estate,
Greatbridge Road,
SO51 0HR

Tel: 0800 0830 930

United Kingdom